
I’m a designer and operator with a passion for humanizing technology. I don't fit neatly in a mold, and my work covers a lot of ground; business, strategy, interaction, research, and futures. These days I focus on R&D, translating cutting-edge research into next-generation products and experiences.

For the last 12+ years I’ve worked across sectors, successfully leading multi-functional teams though unconventional innovation challenges. Most recently I founded
Humanistic, where we've generated hundreds of millions in IP for clients.

I tend to noodle about different ways of thinking, and applying human/systems centred design as a form of problem solving. This has led me to develop new methods, frameworks, and software tools that support my work. Sometimes I talk about that stuff in the ideas section.