The Context

To win the work for this project, the team and I wrote and openly submitted a proposal to the NounsDAO ‘on-chain’, after a two week session of consultation and critique from the wider community of token holders (resulting in a vote to proceed).

Once given the green light to proceed, I spearheaded a co-creation process directly with the DAO founding members and the NFT community en-mass – uncovering latent needs, desires, sought-after features, interactions, and design directions for the application.

With this newfound insight, the team and I designed a number of custom interactions and novel interface elements that would allow users to explore their on-chain Nouns, create their own custom Nouns using the NFT’s asset library, and make their custom Nouns repeat what they say with funny voice filters. This not only made the app enjoyable to use, but also helped to foster a sense of ownership and connection among the community members.

To bring the app to life, I co-developed a robust design UI component system, gorgeous custom icon set, and colorful visual language to complement the playful nature of the Nouns brand. Moreover, I worked closely with the dev team to ensure that the app was production-ready, complete with the requisite polish and animations that would make it stand out among other web3 apps.

Methods & Activities
  • Ethnography, Observation, and User Research
  • Generative Co-creation Research
  • Market, Environment, and Horizon Scanning
  • Sketching, Design Concept Exploration
  • Interaction Design, Product Design, UI/UX
  • Custom Icon, Illustration Design
  • Branding, Visual Language Dev.
  • Usability testing, Design QA, Bugs & Polish
  • Product Req. Definition, Management

The result of our efforts is a vibrant and fun application that is a reflection of the community's unique values and identity. The application is now home to well over 600 nouns (and growing), and can be downloaded on the App Store.

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